1983 - Birth of Original Marines
The white T-shirt is the brand’s iconic product. From ’83 to ‘92 about 25 million garments sold.
1986 - Entry into foreign markets
Distribution in the Middle East and expansion of the product range with a complete line of casual and sportswear for the entire family.
1993 - Distribution Strategy
From wholesale to monobrand. In a ten-year period, Original Marines establishes about 400 points of sale between franchised and owned stores in Italy and abroad.
1998 - Partnership and licensing
Signed a multi-year licensing contract with Warner Bros, for the use of Looney Tunes, and it is still in place.
2007 - Market Share
Original Marines gains leadership in the medium kidswear market with 9% market share.
2010 - Growth Boom
The company sellout reaches 20 million garments in a single year.
Awards and development
The group’s revenue exceeds 200 million. Original Marines receives from Disney, a partner for many years, the Quality Products Awards 2011 in the “Integrated Communication and Marketing” category.
2017- Internationalization and Newborn
Growth of the network: 505 franchised and 65 owned stores in Italy and 140 between Europe, Asia and Africa. Launch of the Newborn line for the 0-18-month range.
2018 - The merger
Original Marines S.p.A. absorbs TRADER s.r.l to develop synergies and optimize the Group’s network sales.
2019 - One brand, One company
The company name changes from Imap Export S.p.A. to Original Marines, strengthening corporate identity, for one total enhancement of the even brand to 40 million euros.
We manufacture clothes for your children, caring for every detail with love
To improve our customers' lives by designing, manufacturing and distributing high quality products at truly competitive prices.
We manufacture clothes for your children, caring for every detail with love
To improve our customers' lives by designing, manufacturing and distributing high quality products at truly competitive prices.
Our values
With our actions, we want to look after the world where we live and the people that live in it. For this, we put love and care in every detail of our creations.
Our values
With our clothes, we dress every day the lives of millions of families, and we do all we can to improve them. We want to build a world that focuses more on the needs of children.
Our values
Every parent has the right to know how the clothes worn by their children have been produced. To gain the trust of Moms and
Dads we act with the utmost transparency, we trace our entire supply chain and account for each choice we make.